I don't think Photoshop is needed at all for marketers. Many people marketing their business online would never have to do any kind of image editing.
If you need it though, for a free alternative, check out GIMP.
I know that Photoshop is a wonderful tool for designing content and editing photos, but unfortunately it costs a good chunk of money and has a bit of a steep learning curve. What If there’s one program all marketing beginners should master, it’s Photoshop. It's also not the most easiest tool for marketers to acquire. Are there other apps that can provide photo editing tools at a more basic level? What other apps that every creative and social media marketer should use to stay sharp?
For me, Grammarly Premium is worth it. The free version is a useful tool, and better than not having a second set of eyes look over your writing. It will identify far more spelling and grammar mistakes than your typical free checker.
The moment you enter the B2B market, it’s a totally different feeling from the B2C market. Instead of selling to anyone with an impulse and a wallet, now you are selling to specific decision-makers with an exact list of what they need for their company. The relationship is quite different when you’re selling with the intent to build a relationship rather than satisfy momentary demand, and while it can be the right path to take, it isn’t for every business.