Social Media Marketing is better for both B2B & B2C businesses. Social Media provides beneficial for B2B & B2C businesses in their segment & such businesses know how to use social media effectively for better outcomes.
The color a brand chooses affects the way consumers interpret the identity of a company, its intentions, and contribute to its notoriety. So, when you are working on new marketing materials, it is extremely crucial that your colors stay consistent throughout your entire marketing strategy.
Social media marketing is effective for both B2B as well as B2C businesses. Again it depends how you brand your self on social platforms. Social media contributes in improving your digital PR, brand image & brand recognition. It also contributes in generating leads a well.