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Found 5 results

  1. Mike's Tuesday Tips: This week, best practices for URL Structure First, make URLs descriptive and include keywords. Many CMS systems like Wordpress by default will spit out URLs that look like this…. hxxps://domainname.tld/?p=123 Or this hxxps://domainname.tld/2021/03/30/sample-post/ These are no help to search engines or to your visitors. Make them descriptive Like this hxxps://domainname.tld/on-page-seo/how-to-identify-core-web-vitals-on-your-webpages/ A visitor or search engine should be able to take one look at your URL and have a good
  2. This is going to be a long one. Let's talk about some best practices for anchor text in your link building. Some of this is probably going to go against what you may have heard from some of the "gurus" out there, but stick with me. First, I'm going to start with my own personal golden rule of anchor text. I have been following this for 12-15 years. If you get nothing else out of this post, but this one thing, you will be fine. Your anchor text should either describe why you are linking to a page or it should describe what the page you are linking to is about. That's it. It's as
  3. I get asked a lot about what books or courses I recommend for someone to learn more about SEO. The best thing I can recommend is to investigate the SERPs yourself. Find high-ranking pages and sites and tear them apart to see what they are doing. The answers to most SEO questions are already in the SERPS. I'm all for testing things, but if you don't have the resources to do so, Google is already giving you the answers in the search results. This was an idea I learned a long time ago doing just that and taking a look at how Wikipedia structures its pages. You can learn a lot about SEO by re
  4. There are some big misconceptions out there about how nofollow works, so let’s clear it up. The first image is a simplified version of how a page passes on authority to other pages through its links. Each page has a set amount of linkjuice that it can pass on through its links. When nofollow was first introduced, it blocked that linkjuice from passing through links carrying the nofollow tag, and it would instead be redistributed among the remaining links on the page, making them stronger, as shown here: Many of us used this for what was known as PageRank sculpti
  5. A few months ago I was asked in to share a tip weekly in the Semrush Facebook group. Another Facebook group liked it and asked me to do the same there. Well, I figured I might as well start posting them here too, so here is the first one: An SEO myth that drives me absolutely crazy: “The more results that Google shows in its search index for a keyword phrase, the more difficult it is to rank for that keyword.” As Michael Scott would say, “NOO GOD! NO. GOD. PLEASE. NO. NO!!! NO!!! NOOOOOO!!!” It does not matter if there are 100,000 results in the Google index or 1
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