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Mike Friedman

New ads for local service providers being tested in Google

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This is a potential game changer if you ask me. They are testing it in San Francisco, and I'm sure a few other markets too.


What is really cool about it, at least in the case of something like a plumber, is that prospects can request quotes right from the SERP basically.


It is going to potentially kill traffic for organic listings. 


And site's like Angie's List better have been building a solid list and be all over their non-SEO marketing campaigns.

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