TheDarkestKnight Posted February 2, 2016 Share Posted February 2, 2016 I have dabbled in PPC advertising a little bit. In most cases, I lost my shirt. Does anyone have a good resource out there for learning about Pay-Per-Click advertising that they can recommend? I'm mostly interested in AdWords and Facebook Ads, but even would be interested in a general PPC learning resource. I see plenty of courses on Udemy, but I trust them about as far as I can throw a car. Link to comment Share on other sites More sharing options...
Mike Friedman Posted February 3, 2016 Share Posted February 3, 2016 I recommend Perry Marshall's Ultimate Guide to Google AdWords. The book is my go-to-guide on all PPC advertising. Some great ideas in there. I think he has a chapter or two on Facebook PPC ads. Although the book is AdWords specific, a lot of the principles can be carried over to any PPC platform. He also has a book specifically on Facebook, Ultimate Guide To Facebook Advertising. I have not read that one yet, but based on his other book and content he has put out on the web, I would say it is worth checking out. BigDave and TheDarkestKnight 2 Link to comment Share on other sites More sharing options...
BigDave Posted February 5, 2016 Share Posted February 5, 2016 I recommend Perry Marshall's Ultimate Guide to Google AdWords. The book is my go-to-guide on all PPC advertising. Some great ideas in there. I think he has a chapter or two on Facebook PPC ads. Although the book is AdWords specific, a lot of the principles can be carried over to any PPC platform. He also has a book specifically on Facebook, Ultimate Guide To Facebook Advertising. I have not read that one yet, but based on his other book and content he has put out on the web, I would say it is worth checking out. Thanks for the recommendation. I have heard good things about Perry other places too. Just ordered the AdWords book. Amazon Prime 2-day shipping. Love it. Kind of excited to check it out. And maybe I am just old-school, but I like having books at my fingertips I can reference and go back to for things versus online course material or videos. Link to comment Share on other sites More sharing options...
TheDarkestKnight Posted February 9, 2016 Author Share Posted February 9, 2016 I am gong to check out Perry's book also. Thanks. Link to comment Share on other sites More sharing options...
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