Mike Friedman Posted February 20, 2016 Share Posted February 20, 2016 This is a big deal... http://searchengineland.com/google-no-ads-right-side-of-desktop-search-results-242997 There will be tons of butthurt flowing the next few months. First you will have the people complaining that they are no longer on page one with their terrific ad that was the 7th ad down in the sidebar... Then you will have the people screaming that they are now seeing 4 ads above the SERPs and claiming that everything is going to go to paid listings soon. Personally, I think the SERPs look nekkid without the sidebar ads now. I will get used to it, but it is odd looking. And the reason for this all comes down to money. Google does not make money for impressions. They make money for clicks. This will drive up the price of top bids in a lot of SERPs. Link to comment Share on other sites More sharing options...
accessted Posted February 20, 2016 Share Posted February 20, 2016 Wow.. I do not do AdWords but I can definitely see some butthurt. So to be on first page now in my niche will probably be about $40 a click and up. Dayuuuum I was thinking of AdWords maybe but not now. Link to comment Share on other sites More sharing options...
mki Posted February 21, 2016 Share Posted February 21, 2016 I still don't see that layout anywhere. I know they're still rolling it out. Link to comment Share on other sites More sharing options...
Mike Friedman Posted February 21, 2016 Author Share Posted February 21, 2016 I am seeing it everywhere I look at this point. Here is an example. Link to comment Share on other sites More sharing options...
accessted Posted February 21, 2016 Share Posted February 21, 2016 I'm not seeing it in my niche yet.. Wow that does look naked. They should replace it with hot chicks I wonder how much effect this will have on our organic listing or local snack pack. I would think there will be a boost now on those. Link to comment Share on other sites More sharing options...
Jill Carpenter Posted February 21, 2016 Share Posted February 21, 2016 What are we left with? Super long tail seo keywords that no one wants to bid on? lol I think this is going to really push harder on the driving of traffic from social sites - if you don't have an ad spend budget that is. Link to comment Share on other sites More sharing options...
patadeperro Posted February 22, 2016 Share Posted February 22, 2016 From my perspective this will give less real state of the first page for the natural results. Link to comment Share on other sites More sharing options...
Jill Carpenter Posted February 22, 2016 Share Posted February 22, 2016 http://spartanmarketingacademy.com/forums/topic/1517-no-more-sidebar-ads-in-adwords/?p=7908 I have to wonder how this might effect things like video results shown. Link to comment Share on other sites More sharing options...
Jill Carpenter Posted February 22, 2016 Share Posted February 22, 2016 Found PLA box this morning. search multimedia site Also, search for just socks shows ads down the right. There are your 2 exceptions from what I can tell. Socks giving an "in the news" area at the bottom of the results. (ads in the Knowledge Panel?) Link to comment Share on other sites More sharing options...
Mike Friedman Posted February 22, 2016 Author Share Posted February 22, 2016 I actually do not see any ads on the right for "socks" or even at the top of the page. There are ads at the bottom though. Link to comment Share on other sites More sharing options...
Mike Friedman Posted February 22, 2016 Author Share Posted February 22, 2016 From my perspective this will give less real state of the first page for the natural results. There is also the potential that this means more clicks for organic listings. There are no ads on the right to distract searchers. Link to comment Share on other sites More sharing options...
Jill Carpenter Posted February 23, 2016 Share Posted February 23, 2016 This is socks tonight - different from this morning: Link to comment Share on other sites More sharing options...
Jill Carpenter Posted February 23, 2016 Share Posted February 23, 2016 LOL, tried garden hose first, and different from panty hose: Link to comment Share on other sites More sharing options...
Mike Friedman Posted February 24, 2016 Author Share Posted February 24, 2016 So I have talked to a few people that I know and trust who track their data like crazy, and they are seeing an increase in CTR for rankings in the top 5. It's only been a few days, so the data is not real reliable yet. I'm seeing the same. No massive upticks, but certainly a few more clicks. Link to comment Share on other sites More sharing options...
Mike Friedman Posted March 1, 2016 Author Share Posted March 1, 2016 https://www.seroundtable.com/google-adwords-layout-change-who-will-win-lose-21702.html A week ago Friday, Google removed right ads from the AdWords layout and placed potentially four ads at the top of the listing page. Now, webmasters wait to see if CPCs will increase, how CTR will change and which advertisers will win and loss from this change. Early feedback I am seeing is that CTR is sky-rocketing now for the ads, but that might change over time. The big data point we are waiting for is Google's earnings report, which will share some of this information. The moderator at the WebmasterWorld forums shared who he thinks will win or loss with this change: Winners: heavy ad testers, you no longer have to figure out if your sitelinks were showing, not showing, etc. The ads are now consistent. people who have a bid system in place. It's easy to get into a bid war unnecessarily, and with fewer ad slots, its going to happen more and more; so those who let math dictate parts of their account over emotions are going to do OK; but they might get less conversions from search as they get fewer clicks position 4 ads: The ctr on position 4 is skyrocketing. Depending on the keyword, position 4 is going to have a 400%-1000% CTR increase. ecommerce: Expect to see more shopping ads on a consistent basis. Losers: Aggregators: Often the large SMB premier partners want to show 'proof of advertising'; and having less ads on the page is going to make that harder. With fewer ad slots, those who are managing 10-20+ companies in the same geo vertical will have problems as there are less ad impressions to go around. Low sophistication advertisers in competitive verticals: With fewer ad slots, advertising becomes more competitive, and those who are bidding just to show vs bidding for a business purpose are going to eventually run into issues. Low margin businesses/arbitrage: The 1st page bids will be higher with fewer ad slots; so companies with thin margins are going to have a lot of words fall to page 2. Unaffected: Brand based bidders Niche companies Any display & video campaigns Primarily mobile advertisers. Mobile got another ad slot last year. Do you agree? Forum discussion at WebmasterWorld. Link to comment Share on other sites More sharing options...
Jill Carpenter Posted March 1, 2016 Share Posted March 1, 2016 position 4 ads: The ctr on position 4 is skyrocketing. Depending on the keyword, position 4 is going to have a 400%-1000% CTR increase. This makes a lot of sense to me. #4 is the new #1. It's the general location of where the old non ad used to be. But this could be people like me who've grown accustomed to skipping the top of the page anyway to get away from the ads. Link to comment Share on other sites More sharing options...
Mike Friedman Posted March 1, 2016 Author Share Posted March 1, 2016 This makes a lot of sense to me. #4 is the new #1. It's the general location of where the old non ad used to be. But this could be people like me who've grown accustomed to skipping the top of the page anyway to get away from the ads. That could be part of it. I'm figuring the increase is largely just from being in the main column of results now versus being at the top of the sidebar. I think a lot of users had developed ad blindness to the sidebar. Jill Carpenter 1 Link to comment Share on other sites More sharing options...
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