A Sales Lesson From 2-1/2 Years of Running My Own Business

[Jason K]

They didn't teach this in business school

 

I didn't learn it in 15 years of corporate experience.

 

It took me 2-1/2 years running my own business to figure it out, and it made a huge difference in my life:

 

 

 

If it's "so obvious"...why do sellers behave in the exact opposite way?

 

(I know why, and maybe I'll cover it in a future post.)

[Claude Whitacre]

Smart, smart, smart.

[TopCoder]

This is true, but what I also find that's funny is that. People are willing to spend $2 in a vending machine for a soda (that's not good for them and that sweet taste disappears in less then 2 minutes) after opening the bottle.  But they are un-willing to buy something online for $2 that can help them be more successful. 

 

People need to put things into perspective.