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Is social media marketing better for B2C or B2B businesses?


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According to the statics of social media, about 60% of the B2C companies surveyed report that social media is one of the best platforms for increasing their revenue and sales, compared to 46% of B2B companies. Expert also advises to use social media for B2C. 
 
If you want to choose the best platform for the promotion of your business then, in my opinion, Facebook is one of the best platforms due to the highest social media users among all social media and Facebook also provide one of the easy ways to facilitate the ad campaign. 
 

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Social media marketing is a highly powerful tool for B2B brands. However, the goals, strategies, and content for B2B differ exceedingly from that of B2C brands.

 

By the report of Social Media Examiner found that more than half of all B2B marketers are more likely to use social media to grow partnerships and gain competitor insights than their B2C counterparts.

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On 9/25/2020 at 4:00 AM, Krisvertelo said:

They are the best for both business type but it depends on your approach and tactics. Know your audience and the platform they spend most of their time at.

Agree with this. Mostly, social media are good for businesses. But you really have to pay attention to which platform they use or you wouldn't be able to maximize the benefits.

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