Google moves posts to bottom of listings

[Mike Friedman]

If you are not familiar with it, Google has a feature where you can make short posts to your GMB listing and it would show up in the knowledge panel to the right for brand related searches. Now and then I saw them show up in other local searches as well.

I have been using them the past few months for a few clients and they have been surprisingly effective attention grabbers. I think a lot of it came down to the images we used.

Now Google has moved them to the bottom of the knowledge panel listing on brand searches, where before they would appear right below the address. I noticed it last week when I was making a couple of posts for clients. I'm not sure if it is a test or permanent. Google has not said anything about it yet that I can find.

Could mean it is another idea they came out with and shortly after are going to axe.