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Google Updates Document On How Reviews Impact Local Rankings

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Google has slightly updated the document on the local ranking factors, specifically the section around how reviews impact local rankings. The change was from "will probably improve" to "can improve" local rankings in the document.


I don't think this is a big deal. Just a slight variation in language, perhaps even downplaying the impact of reviews slightly. Nevertheless, I'm sure there will be a lot of SEOs hanging on the "can improve" and reading that as "will improve" instead.

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